Optimize Investment Strategies With Location Intelligence

Use Placer's alternative data to make better investment decisions. Analyze chain performance, understand industry trends, and gain insights into customer behavior.
Loved & trusted by thousands of industry leaders
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Understand Customer Behavior

Gain rich insights into customer profiles associated with specific stores or chains. See how demographic, psychographic, and social characteristics change over time, and gauge customer loyalty.
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Enhance M&A Analysis

Analyze trade areas based on actual visits to understand cannibalization risk and customer overlap at the store level. Model store closures and cost-savings from potential deals.
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Monitor Consumer Journeys

Identify where customers go before or after visiting a location. See how frequently they visit a site or even how far they travel.
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Analyze B2B Activity

Measure economic activity and model productivity at transportation hubs, manufacturing and distribution centers, and more. Locate pain points and understand whether they are unique to a chain or across an entire sector.
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Case Study

Placer’s Data Became a Key Component Behind a Hedge Fund’s Public Short Thesis

Land & Buildings used Placer to quantify post-pandemic remote work’s impact on the life science sector occupancy. A higher than expected 50% average decrease in employee foot traffic was revealed, information that turned out to be critical.
50%
decrease in foot traffic
45%
decrease in loyal office visits
60
minutes minimum visit threshold
Placer.ai
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Caesars Entertainment
The Placer.ai team and their data have been a great help in better understanding our customers. We're working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene Lee
Chief Data Analytics Officer
DLC Management
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.”
Chirstopher Ressa, CLS
Executive Vice President & COO
Vestar
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.”
Jeff Axtell
EVP & Regional Manager